Proactive Patient & Customer Engagement

Outbound CRM is designed to help organizations proactively communicate with patients and customers in order to improve engagement, continuity of care, and overall outcomes. Instead of waiting for inquiries, outbound CRM enables structured outreach based on data, segmentation, and performance indicators.

What Is Outbound CRM?

Outbound CRM enables proactive communication with patients or customers to support care continuity, operational efficiency, and relationship building. Communication is segmented into medical and non-medical outreach to ensure relevance and effectiveness.

Medical vs. Non-Medical Outbound

Medical Outbound

Focuses on clinical care and treatment adherence
Follows up on treatment plans and patient progress
Provides patient education on medications and side effects
Addresses basic medical inquiries
Escalates cases to healthcare providers when needed

Goal: Improve clinical outcomes, adherence, and patient trust

Non-Medical Outbound

Goal: Reduce no-shows, improve patient satisfaction, and support clinical teams

Key Tasks & Objectives

Patient follow-up and education
Monitoring treatment implementation
Appointment confirmations
Missed visit follow-ups
Patient feedback collection
Escalation of medical concerns when required

Impact on Patients & Organizations

Outbound CRM Value

By combining structured outbound communication with CRM automation and analytics, organizations can ensure consistent outreach, better patient outcomes, and optimized resource utilization.

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MAS Tech delivers personalized medical tourism experiences by combining advanced healthcare, trusted medical partners, and seamless travel coordination. From consultation to recovery, we ensure a smooth, transparent, and patient-centric journey supported by digital solutions and continuous care.